Entrepreneurial Traits

Introduction

The word "entrepreneur" is popular among Malaysians only in the mid-1970s in conjunction with the drafting and implementation of the New Economic Policy. While this term may be new, but the concept of entrepreneurship is, in fact, has long been practiced.

If we uncover the history of human civilization, entrepreneurship has long been practiced. We'll see how trade at a time, even when it lacks all basic amenities, it plays an important role in the development of a country and civilization. In English, the entrepreneur is translated as "Entrepreneur". The word is translated from the French word "entrepreneur" which means to carry or trying task. Definitions in the Malay language meaning people who operate a business. Entrepreneurs are defined as a person who operates a business and take risks which they are engaged.

According to McClelland (1961) states as innovative entrepreneurs and high-performance requirements (high need for achievement). Successful entrepreneurs tend to take risks that have been planned and has a high internal control. Schumpeter, (1934) defines the entrepreneur as an individual reforms or innovations for the welfare of his own organization. He said there are a number of reforms carried out by individual entrepreneurs.

Entrepreneurs also are energy or human quality that is responsible for developing and establishing trade or business by using factors of production such as land, capital, and labor as well as the ability to do things like look for business opportunities, business ventures that will bring benefits to themselves and the public, can meet the needs of the crowd, ready to innovate to increase productivity and take the risks that have been considered.

Entrepreneurs are required to mobilize economic resources to accelerate the process of economic growth. In handling this, entrepreneurs need to combine all the economic factors, take risks, create, their, business opportunities, etc. with a view to profit, self-satisfaction, and prosperity. To become a successful entrepreneur, a lot of features and challenges they face. Every entrepreneur needs to have all nine characteristics to become a successful entrepreneur. 

Networked: Robert Kuok Hock Nien

A business network can ensure delivery and efficient acquisition of information on the opportunities to grow the business. It can be established through a website, blog, business card, distribution of leaflets, visiting business partners to strengthen the relations and others. Thus, a network of relationships with customers and business partners needs to be maintained to ensure the development of a broader business.

Kuok Hock Nien Robert said that the key to his success is the courage to try any business and labor have an honest and loyal. Kuok has always believed no short way to success because success requires hard results. Apart from the business of sugar, rice, and flour in Malaysia, he is also heavily invested in Asian countries. Its business covers the cultivation of sugar cane (Perlis Plantations Bhd), sugar refining, flour milling, animal feed, oil and mining to finance, hotels, real estate, commerce and transport (International Shipping Corporation, Transmile Group) and publishing.

Robert Kuok is known for the establishment of a thorough, ambitious, less talk, approachable, speech gentle, polite and orderly. He learned to bond with following in the footsteps of his father, Kuok Keng Kang Tong Seng Company that manages and operates a good relationship with the Johor Malay leaders.

He established the Malaysian Sugar Manufacturing Company in 1958 in collaboration with Mitsui Bussan Kaisha Ltd. and Nissin Sugar Manufacturing. In 1964, he established the first sugar factory in Malaysia, Malayan Sugar Manufacturing with the power monopoly of the government. He also opened the first sugar cane plantations in Malaysia, Perlis Plantation on land owned by the government through aid schemes. The 1970s, Kuok maintain contact with the Indonesian government for the cooperation of authorities such as the Armed Forces Fund Board and the National Trust. As a result, the farm successfully expanded into Indonesia.

The success of the Kuok is a boost to the government to help him to establish the Malaysia-Singapore Airlines (MSA) in the late 1960s as well as the country's first shipping company, Malaysia Shipping Line Corporation in 1968 (now MISC). In the 1960s and 1980s, Kuok ventured to invest in fragile states such as Indonesia and the Philippines when the others did not dare to skip them. As a result, he has a strong link with the national authorities concerned. In conclusion, this clearly shows that Robert has applied network trait in his business.

Open Risk Taker: Tan Sri Lim Goh Tong

The open risk taker is one of the important characteristics that must be present to become a successful entrepreneur. This feature greatly differentiates an entrepreneur and other traders. This is because the risk taken must be accompanied by a sharp scrutiny and decision, which was thought many times. In theory, the higher the risks, the greater the returns. An entrepreneur must make assessments and judgments against the risks because it will ensure their safe return. If the risk is not counted, entrepreneurs will suffer losses.

Tan Sri Lim Goh Tong was born in 1918 in Anxi, China and he is one of the well-known as a risk taker in the world. His father died when he was 16. Lim was forced to leave school and him and his elder brother had to take over the heavy burden of feeding his family. When China's situation was becoming worse, Lim Goh Tong decided to take the plunge in venturing out to Malaysia (known as Malaya at that time) following his cousin, Lim Kheng Chong's footstep.

Before he develops the best development in his story Genting Highland, he had involved himself in various fields. He had tried working as a farmer and he also engaged in the second-hand machinery trading. From there, he managed to earn his first fortune. After doing some research, Lim found a mountain of Ulu Kali at a place called Genting Sempah to be an ideal location for his plan. He formed an expedition and explored the place, collecting a wealth of data on the topography, drainage, soil conditions and other relevant aspects of the region, this proved to be very useful in drawing up plans for developing the resort. 

When he wanted to build a hilltop resort in Gunung Ulu Kali (Genting Highland), many people laugh at him and said that the idea was risky and reckoned Lim, who was financially comfortable to be foolish to invest heavily in money and time to develop Genting, but Lim brushed off all these negativities and went ahead firmly with his plan. After getting approvals from the Federal and State governments, Lim began the project in the face of a colossal task. Among the problems were building the access road towards the hilltop, water and electricity supplies, sewerage system and fire safety. Lim managed to build the access road towards the summit in three years when it was estimated to take fifteen years. Several sources of water in the mountain were identified, the water supply was secured by building water-collection stations and water filtration plants with treated water stored in reservoirs. Electricity is supplied through a central electricity generation system with 12 big generators.

During the construction, Lim survived six close brushes with death. Meanwhile, Lim had to administer another major project in Kelantan, the Kemubu Irrigation Scheme at the same time. This stretched his physical endurance to the limits as he had to shuttle between Kuala Lumpur and Kelantan and he worked seven days a week. During the Genting project, Lim spent all he had without earning any income. He sold an 810-hectare rubber estate to raise RM2.5 million. In addition, he invested all the money he had made from iron mining, sub-contracting and hardware businesses. The project was a heavy drain on Lim's finances. When asked to invest in this project, Lim's friends turned him down and counseled him to drop the entire scheme instead. Finally, on May 8, 1971, Genting Highlands formally start a business after passing through various obstacles, ups, and downs.

Now, Tan Sri Lim Goh Tong was able to smile as this mega project has managed to become a tourist attraction until now indirectly put him as the richest man in Malaysia. In conclusion, as highly successful entrepreneurs, we have dared to take risks. If we do not dare to take risks, then we will not succeed forever in our lives. Thus, we should imitate Tan Sri Lim Goh Tong's courage, attitude to become a successful entrepreneur. In short, Tan Sri Lim Goh Tong is one of the examples that use open risk taker as an entrepreneur.

Observant: Tan Sri Mokhzani Mahathir

Observant means to pay close attention to precisely everything that happens around us. It is a process of collecting the information by seeing or, more specifically as observations of behavior and make a note of the behavior observed. Besides, in general meaning, observant means quick to notice or alert. The entrepreneurs who know how to plan, analyze, formulate and take every opportunity is the entrepreneurs who have observed. Observant is also a trait that successful entrepreneur always use. In this context, observant is used by the entrepreneurs to search for the problem in the community and create a product or services that can be used by the people. They also will analyze the strength and weakness of the organization to improve their quality in planning, organizing, leading and controlling. The advantage of entrepreneurs that have this feature is their ability to predict things before they happen whether the matter will give profits or losses on them.

It says that the best entrepreneurs are very aware of the world around them. They pay full attention. In fact, most ideas come from seeing things for what they are. They have noticed that something can be done, made or delivered better. Based on the meaning, we can say that a good entrepreneur must quick to notice what the issues are being discussed around the world. These issues are the problems that need to be solved. As a successful entrepreneur, they will observe the problem and make a strategic planning to overcome the problems, whether in a short or a long term period.

One of the examples of successful entrepreneurs that applied this observant trait in his business is Tan Sri Mokhzani Mahathir. He is someone that was appointed to the Board of SapuraKencana Petroleum as an Executive Director and Vice Chairman. He is also a member of the Remuneration Committee of SapuraKencana Petroleum. (Saufey, 2015). Tan Sri Mokhzani began to show interest in the petroleum sector since childhood. His interest in this sector shown when he resumed his studies and successfully completed his degree in Bachelor of Science in Petroleum Engineering at the University of Tulsa, Oklahoma, U.S.A. Based on the educational background of this entrepreneur, it has clearly indicated that he was skilled and had a deep interest in the field of petroleum.

Tan Sri Mokhzani began his career in the field of petroleum. The experience gained during his career in the petroleum field had motivated him to establish a company and work alone. The nature of entrepreneurship is embedded within himself a prominent when he set up an investment company called Kencana Capital Sdn Bhd in the field of Oil and Gas service provider, IT, automotive and real estate. (Saufey, 2015). The company prospered then made him feel that he should make a further research to develop a business that has pioneered. Some steps have been taken. He learned a lot about the business he running at that time from the other companies that are in the same flow with it. Because of his observant trait, finally, he is now one of the examples of the successful entrepreneur. He managed to develop his company and gained huge profits by taking all available opportunities. This is how he uses the observant trait in his business. As a conclusion, it shows that Tan Sri Mokhzani is an observant person to success in his business.

Visionary: Raja Rosly Raja Mazlan

An entrepreneur is someone who is creative and has the innovation in creating something to be contributed to the society. They are additionally required in business. Not all businessmen are entrepreneurs, but all entrepreneurs are businessmen. Entrepreneurs are those who are willing to take a risk in running and maintaining their business, and commonly seen as the pioneer of new ideas.

Being an entrepreneur is challenging as they take risks to create their new products. That is the reason they need to have the vision of result, whether it is a success or not. Having the visionary features makes you concentrate on the risk of the production to make it fruitful. Visionary entrepreneurs’ objectives are not to make money. They are more engaged in changing the world. They have the vision to change the world and thus this creates more good productions in order to convey something different to the world. Their vision gives them a clear and focused intention of exactly what they want for life and for their business. When they have a clear and focused vision they can take any ordinary business and make it perform in an unprecedented way. When they do this any business they build will accomplish extraordinary results.

Entrepreneurs who have the visionary trait more creative and innovative in light of the fact that they already have the plan of what to produce and how to deliver in achieving enormous results. One of the famous entrepreneurs that will be emphasized here is Raja Rosly Raja Mazlan. He figured out how to success in the catering business and become one of the eminent persons these days. He has a company named ‘Kuzie Catering & Wedding Planner’ and being a main among the others to give the best service.

For instance, he was always chosen by the Prime Minister Datuk Seri Najib Tun Razak for his catering service. Besides, he is also famous among the others corporate individuals and also artists or celebrities like Dato Siti Nurhaliza. He has generally been the top choice because of his committed to providing the best service and not only the food as well as consistent in providing services to each event while keeping the quality at all times. Additionally, he is very concerned about quality and keeps the trust of the customer as possible. It is also the most important factors for his continued reliable and survives as the best catering service for each and every event or occasion. (Sinar, 2012)

‘Kuzie Catering’ was established 15 years ago and keeps on to excel in spite of numerous sorts of new catering company nowadays. However, his catering service frequently involves in the big event organized by the corporate sector and the government, celebrities, and VIPs. Furthermore, he does not set the price and easily endured by customers. This is the only catering that has no marketing because the customers can call him directly to make reservations. He is someone that easy to make a deal or arrangement. His vision to be the number one in the catering service had driven him turning into a well-known entrepreneur in Malaysia.

We can see that Raja Rosly Raja Mazlan or also known as Pak Engku has proved us that every entrepreneur can succeed by having entrepreneurial traits especially visionary trait. In short, as an entrepreneur, we need to create something that conveys a benefit to us and the society with the goal that we can contribute and change the world to be better. Last but not least, Pak Engku has proved that he has a visionary trait in order to run his business.

A failure is an option: Gary Swart

Successful entrepreneurs know that anything they do not always succeed. Sometimes the failure is part of the curriculum. Unleashing a lot of things have to try and learn from mistakes, action, and previous experience. Every step that entrepreneurs should take carefully thought through. Therefore, the failure of attempts to produce experiences that can help entrepreneurs to make decisions in the future.

For instance, entrepreneurs like Gary Swart, a former CEO of oDesk. oDesk is a global online employment platform where businesses and independent professionals connect and collaborate from great distances. In 2015, Elance, oDesk has been rebranded as up work.

Before he became CEO of oDesk, he also had to deal with business failure. His first entrepreneurial venture is seeking a company called Intellibank. He feels his company's products are "Drop Box to be bad". Most of us probably have not heard Intellibank, as Intellibank established in a short period of time like many startup businesses do and finally he faces failure, but it is a promising company with smart people. (Shieber, 2014). He expects the company to raise capital and become a large and profitable company, but he faced failure in business. 

He learned from his mistakes and analyze what not to do in business. Finally, he managed to understand some important things that can bring success to start a business. Learning that he learned from his mistake gave him the opportunity to become CEO of oDesk.

He has found the market is more important for a product. Despite having the best team and product, but will still fail if the market does not exist. In Intellibank, he did not achieve full product market. This is because every customer asks for something different and he wants to achieve the demands of all customers.

He must develop and focus on only one product because they cannot meet all the requirements of the customer. He is also thinking about business goals must exceed customer expectations. His goal should not be to the extent they meet customer expectations but exceed their expectations. Only with these goals, the new company will win customer loyalty to the brand and its products have a stable customer market.

Overall, Gary Swart is a successful result of business failure. He proved a failure to produce another way to get another success in new business.

Open Culture: Steven Lim

'Open Culture'' is a concept according to which knowledge should be spread freely and its growth should come from developing, altering or enriching already existing works on the basis of sharing and collaboration, without being restricted by rules linked to the legal protection of intellectual property.

Steven Lim, the founder of Secret Recipe (SR) who has been already well-known around the world. He was born in Kelantan and the youngest among eight siblings. At first, he would like to be an interior designer but unexpectedly turn into an entrepreneur. (Sinar, 2015). SR existence began when he noticed a shortage in a food business in our country. Thus, he strives to create a new concept so that customers will be able to relax and enjoy food with the charming environment.

As he does not have enough capital to advertise on the first outlet, he decided on offering free coffee to customers as a marketing strategy. This strategy gave a positive impact when customers began to try the cakes sold there. Finally, the first premise was established in SS2 Petaling Jaya.

A reporter from the magazine Vision KL, try the cheesecake and suggested him to join the annual cheese competition. Unfortunately, he forgot the date of notification. So, he just sends a regular cheesecake as he does not make any preparation. However, SR cheesecake won Grand Champion unexpectedly and after that, he starts to get many awards.

SR encouraging development has given him an idea to franchise the brand. He handed the confidence to anyone who meets the criteria for joining the franchise and now there are about 200 outlets across the country. His intention was to open an outlet on Orchard Road, Singapore lost because of Malaysia brand underestimated. However, he does not give up and after getting a positive reaction and well-known, SR finally accepted by Orchard Road. He is determined to ensure that Malaysia’s leading brand of the Halal certificate because he believes that halal food industry is vast to explore. The market now reaching out to China, Australia, Philippines, Thailand, Brunei and Indonesia.

In conclusion, Steven Lim is an open culture entrepreneur because he successfully traced the lack in the food business and come up with a new concept that can be adapted to all levels of society around the world. 

Outcome Oriented: Raymond Albert Kroc

Cole (1969) defines entrepreneurship is activities that bring benefits through the development of a profit – oriented business. Besides, entrepreneurs who start their business always expect that the business could generate a profit that doubled as it is able to guarantee the continuity of the business.

Successful entrepreneurs will design and set the goals and vision of the business. Entrepreneurs are always focused on results-oriented standard and high-quality employee’s value that will gain a competitive advantage with another competitor in the same sector that can bring in substantial revenue. This is because users always observing and assessing and comparing the quality of a product before you have it. Through the results-oriented entrepreneurs, entrepreneurs strive to produce quality products that can meet the needs and requirements of the customer and enable businesses to grow and move forward. 

Raymond Albert Kroc, aka Ray Kroc, the founder of McDonald, is one of the entrepreneurs who has outcome oriented trait in life. At the beginning, Ray founded a small fast food restaurant which only provides limited of menu managed by brothers Dick and Mac Donald’s in California. The quality of taste and quick services with an affordable price were the priority of the restaurant to their beloved customer.

Ray takes this opportunity by joining them to continue the legacy of McDonald restaurant become successful. Ray visualized the establishment of the McDonald’s as the biggest fast food chain all over the United State at that time. He also promoted the slogan, “in business for yourself, but not by yourself” to persuade franchisees and suppliers to join him by buying into his vision. All the franchises then are compulsory to follow the core McDonald’s principles to maintain their great quality.

Moreover, he promoted the slogan, “In business for yourself, but not by yourself” to persuade both franchisees and suppliers to buy into his vision. He wanted a restaurant which has systematic and it would be famous for providing food of consistently high quality and uniform methods of preparation. Besides, franchisees needed to follow the core McDonald’s principles of quality, service, and value. The definition of quality meant that every single ingredient must be tested, tasted and perfected to fit the operating system.

Based on this, Ray Kroc is outcome oriented, he able to cut through and resolve problems when the restaurant was stunned by the effectiveness. Ray Kroc just wanted to give the best to his customer by providing a food with high quality and good service no matter the process is. At the end, he achieved his goal and until today, McDonald still is the biggest chain of fast-food restaurant.

This clearly shows Ray Kroc is an outcome oriented entrepreneur as he manages to overcome all the problems in order to provide good quality of food with quick service to satisfy all the customers that come. 

Team Oriented: Tan Sri Dato’ Dr. Jeffry Cheah Fook Ling

Team oriented can be defined as the ability to work as a team in order to complete a task or achieving goals. A person who demonstrated team oriented traits able to interact well and share knowledge among the team members, and willing to listen to others decisions as well as share the achievements together. The person manages to bring up the team by utilizing the strength of himself. Although a task might be able to complete by an individual effort, but a team oriented person able to complete the particular task more effectively with others by achieving it faster and efficient. Therefore, team oriented trait plays an important role for an entrepreneur in conducting businesses due to the limitation of an individual’s ability.

Tan Sri Dato' Seri Dr. Jeffrey Cheah Fook Ling, who is well known as a team oriented is a founder and current chairman of the Sunway Group, a Malaysian conglomerate operating in 12 industries with core businesses in property and construction. Jeffrey Cheah is Foundation Chancellor of Sunway University in Malaysia. He is also a Founding Trustee of the Jeffrey Cheah Foundation. He was born in Pusing, Ipoh, and Perak.  He pursued tertiary education at the Footscray Institute of Technology, now known as Victoria University in Melbourne, Australia. 

In addition, he began his career as an accountant in a motor assembly plant in Malaysia but soon left it to venture out on Sunway Group. In 1974, he founded and started Sunway Group which today is a formidable conglomerate with core business in property and construction. Additionally, its twelve (12) established business divisions span across 50 locations worldwide with a 13 000 strong employee base. (Sunway, n.d.)

Tan Sri Dr. Jeffrey Cheah Fook Ling very committed teamwork that has all contributed to the Group’s amazing resilience and success. As a leader, Tan Sri Dr. Jeffrey also use synergistic teamwork with Tan Sri Sabbaruddin Chik, then Malaysia’s Culture, Arts and Tourism Minister  and a project management team member, at the site of the 800-acre mining land, now known as Sunway Resort City, Bandar Sunway in 1980.

Tan Sri Dr.  Jeffrey Cheah Fook Ling’s company which is Sunway group has become a successful company. This is because he is very committed to working in a team.  Even that Tan Sri Jeffrey commitment to teamwork with employees nearly 13, 0000, the company has been growing in the worldwide. This is because of the main core values to entrepreneur.

When Asia's economic crisis in 1997 became decline, Sunway Holdings Berhad has also been affected. His team-oriented attitude clear when he took several steps to cope with the economic crisis by collecting all the workers Sunway Holdings Berhad and discuss together to stability their company's account. He wanted to get the full support of every employee to ensure that the companies pay salaries on time for the workers. He has reduced his salary and lifestyle changes to reduce the wasteful extravagance and without thinking about the hierarchy between him and his employees. To conclude, Tan Sri Jeffrey Cheah is an entrepreneur that practice team oriented to attain a better achievement in his business.

Proactive: Datuk Wira Dr. Maznah

According to Business Dictionary (n.d), proactive means action and result from oriented behavior, instead of the one that waits for things to happen and then tries to adjust to them. Proactive individuals will not wait for instruction from the top management but tried for looking for effective ideas. They also confident with themselves to deal with any changes that are happening around. They believe that someone who put more effort in work will success in their respective fields. An entrepreneur who had a proactive character will take an advantage of the environment change quickly and fast.

Talking about proactive in managing the business world, the entrepreneur that follows this characteristic is Datuk Wira Dr. Maznah Hamid, who was born in Ayer Hitam, Kedah on 18th April 1955. She is the Executive Chairman of Securiforce Group since 1981. She is also a renowned motivational expert in this country who has given many motivational talks, especially for corporate members, politicians also the traders. Until now, she is still active in giving lectures to motivate people around her.

She was very proactive as she always thinks globally and never gives up in her carrier. Securiforce was being chosen to be the name of this company because it provides a complete security package for all purposes to everyone. For the beginning, she started with only RM 5000 to manage this security service, around 1981. But then, few years later, with her proactive behavior along with the advancing technology, the company succeeds to grow up to 50 branches throughout the country and expand amazingly by applying security internationally Total Security Solution concept which not only limit for security guard services but also provides for cash management, logistics, high-tech cargo management, as well as numerous other services.

Her philosophy of success and achievement until this day symbolize by her belief that the main capital in your business is yourself.

Biography of a Successful Entrepreneur.

Our group assignment has chosen Y.M.Dato Raja Rosly Bin Raja Mazlan. He is the big boss of Kuzie Catering Company. Hence, we also include the biography of him.

First of all, Y.M.Dato Raja Rosly Bin Raja Mazlan is known as Pak Engku. His wife's name is Ramziah Samah and they stay in Shah Alam. In addition, his age is 56 years old, whereas his birthday falls on 14 January 1960. Pak Engku came from Banting, Selangor. Moreover, he has such a huge number of siblings which is seven and he is the youngest one. His company name known as Kuzie Catering and that name were inspired by combining joint his wife’s name. The company started operating in 1994 that was located at Putra Heights, Subang Jaya. The most important are Pak Engku is one example that can aspiring other entrepreneurs and make him as an idol.

      i.        Open Risk Taker:

Pak Engku is one of the entrepreneurs who is open risks taker. As a general nature exists in the entrepreneur, an entrepreneur who want to succeed nowadays also need to take risks and know how to deal with calculated risks. As we are aware that the general law of a risk, the higher the risks, the greater the returns. However, in the 21st century now, an entrepreneur must calculate and consider the risk to be faced in order to avoid the possibility of future losses.

Moreover, has the quality of courage to risk is the key to success Pak Engku in the wake Kuzie Catering business to be favorite options today. Even though he knew that the high standards of customer or VIP are not easy to be connected and served, he was still trying to take this opportunity. Pak Engku is very concerned about the quality and the trust placed by its customers, especially in handling prestigious events involving guests of honor. This has led Kuzie Catering in developing his business to become the favorite by others, especially among members of the corporate, VIP government, celebrities, and others VIPs.

His venture into this catering market is also one of the risks for Pak Engku and it's not easy because his catering was not well known in public and have many competitors in this field. At first, Pak Engku only undertakes the catering on a small scale at that point where its customers are among the relatives and friends to handle birthday parties, banquets, and others. But with expertise in Pak Engku, Kuzie Catering has increased his name and became known in public. The factors that cause different from Kuzie Catering and others is his reliability in handling a ceremony attended by thousand guests including VIPs and artists. He will also conduct an analysis of what is liked by his clients and knows every type of food that can be served, whether or not to satisfy his customers' with its services.

    ii.        Observant:

Pak Engku has also been an observant man who keeps his customer's trust. For him, trust is a responsibility given to a person and must be done properly. Pak Engku did not take many reservations at the same time but just concentrate on the order receive at that time. He is also very concerned about the quality of service in the provision of catering and wedding planner. He will put the best effort to maintain the trust that was given to him.

Therefore, after a few years, the service won the trust of others and able to survive as a brand catering with the high reputation that leading throughout Malaysia. Pak Engku also gets the trust to handle corporate events attended by the ministers. Although he is already well-known, Pak Engku still continues to take reservations for small events and charity functions.

He is also known as an observant man as he always provides what customers need. ”Alhamdulillah, I can easily tolerate with picky customers and who is not friendly become friendly,” he said. For him, customer satisfaction comes first. “People do not choose a Kuzie Catering because of political reasons, but based on my professionalism in this field,” he said.

   iii.        Visionary:

Vision Pak Hang in Kuzie Catering Company;

Ø  Being a company Kuzie Catering & Wedding Planner Malaysia's number one choice to give the best service. (Proof: Become the number one choice of state leaders, Prime Minister Datuk Seri Najib Tun Razak and famous artists, namely Dato Siti Nurhaliza)

Mission Pak Engku in Kuzie Catering Company;

Ø  Committed to providing the best customer service and not only food but also consistent in providing services for every occasion while keeping the quality at all times.

Ø  Produce many of the younger generation who are proficient in the culinary field. (Proof: The establishment of "Culinary Academy Pak Engku")

   iv.        A failure is an option

Pak Engku is a successful Malaysian entrepreneur that involve in catering business. His passion towards business makes him one of the famous caterers in Malaysia. Pak Engku is a founder of Kuzie Catering. He started to involve in the catering field because of his interest in culinary. Besides, tireless received by him during childhood made him never know the meaning of failure, various obstacles he has experienced since establishing the Kuzie Catering before his becoming one of the famous caterers among the people. He also had received little payments at first and only just to cover the cost incurred by him. However, he never disappointed and continue to work hard to succeed.

Among the factors that influence the success of Kuzie Catering during 19 years of experience in this industry is his expertise in food and beverage favored by each guest that comes among VIP which was colluding high and well respected. According to Pak Engku, every food and drinks favored by VVIP’s guests are not easy to be known as he should study first in which he must examine in greater detail. Kuzie Catering needs to know every kind of food that can be served or not. For him, this is one of a very serious risk where Kuzie Catering must be sensitive to the tastes of each VVIP when preparing and serving it.

Kuzie Catering has managed to become a respected and emulated caterer. He was good at preparing food which is appropriate to the guest and the event. He has always been an option for numerous people among VIPs such as ministers, corporate leaders and also celebrities, artists and others because of his expertise on how to serve any kind of food preferred by them. It is not an easy task to become a successful one, but he always learned from the past and make an improvement on every aspect so that his business developing from time to time and generally accepted by all people.

    v.        Networked:

Networked is about associating with individuals and connecting with them for the common advantage. A successful entrepreneur ought to outgrow, earnest, cordial, steady, a great listener or somebody who follows up and remains in touch. The capacity to a network is a standout amongst the most pivotal aptitudes any entrepreneurs must have. It can help them to build up another business or grow an existing one. They can use networking as a device for finding investors, customers, staffs, suppliers and business partners with the insignificant cost to their business.

YM Dato Raja Rosly bin Raja Mazlan is an entrepreneur who shows the entrepreneurial trait of networking. Personal networks are intertwined when it comes to informal networks where direct contacts between the entrepreneur with the certain people such as family members, friends, and other people. Pak Engku, who is the owner of Kuzie Catering started expanding his business among the corporate members which his old friend when he worked at the Secretary of State’s Office in Selangor. Pak Engku decided to expand its business on a small scale only at first, by providing services to close friends who always support what he had done. Chief Minister always chooses Kuzie Catering service when doing an open house during Eid every year. This is a great success because the ministers are satisfied with their quality of service. In fact, the Prime Minister also gave him the responsibility and trust to handle in every celebration for each year. Since then he has started to gain trust from among the VIPs.

Next, Pak Engku was lucky because he often received orders to serve celebrities and artists that famous in Malaysia which has a strong influence. For instance, he had served in wedding events for the number one singer in Malaysia, Dato Siti Nurhaliza and also other famous celebrities. These events raised the name of Kuzie Catering. He is increasingly known among the people and be the chosen one to serve in every important and prestigious event. News of his success began to get widespread media coverage and make him become a well-known.

Conclusion

To become a successful and famous in the world, entrepreneurship is not an easy road to be reached in the era of globalization. In conclusion, we can deduce that someone to become entrepreneurs should be willing to take risks such as starting a business or enterprise established despite great obstacles and challenges that must be encountered before reaching towards success. Entrepreneurs must also have the vision and to expand prosperity and to meet the needs and requirements of customers. Entrepreneurs are also being someone who wants freedom in business, make their own decisions and so want to be successful on their own. Failure to struggle is not a barrier for them to withdraw. In fact, they are more eager to pursue their dreams.

Entrepreneurs are a catalyst for development and economic growth of a country. Forward and backward economy of a country are dependent on entrepreneurs who wisely use the network as an intermediate device that can connect between entrepreneurs and customers closer. Entrepreneurs also a unique individual and open-minded than others. Features entrepreneurs who exist in every individual seeks to develop not only yourself but also accountable to the community and national development. Entrepreneurs are also able to change things overnight on business operations and the fighting spirit they highlight in each individual. They were able to identify opportunities and use those opportunities by harnessing the manpower, financial and other material to form a fruitful business also represents entrepreneurs.